The software for makeup artists.

Clients book at any time. You define services, durations and availability.

No card · Cancel anytime · If you leave, we hand over your data

Built for your industry

Between events and clients, you can't spend your life answering messages. With Citauno your clients book their makeup service online, choose a time and get a reminder. You define services, durations and availability.

What Citauno does for your business

  • Bookings by service type: social, bridal, trial and more.
  • Your real availability on show, so nobody books a date that's already taken.
  • Automatic WhatsApp and email reminders.
  • Ideal for independent makeup artists and for studios.

A day at your makeup studio with Citauno

  1. Wedding Saturday, starting early

    On Saturdays your hours start at six, so the bride could book online first thing. The rest of the week you start later and your link respects that.

  2. The bride and her party

    The bride booked her makeup and, from the same phone, her mother's and her sister's, each under their own name and one after the other.

  3. The trial, weeks ahead

    The trial is a separate service booked a few weeks before the date. The shades and products you chose that day stay on the client's record for the event day.

  4. Dates you close over messages

    You add a wedding five months away yourself from the calendar, even though your link only shows the next few weeks. That time is held on your calendar.

Everything your makeup studio needs

Calendar, bookings, reminders and team: the same tools for every industry, on a single plan.

📅
Smart calendar
Day and week views, a calendar per professional, blocks for the whole team, and color by status. Drag across a free slot to create a booking.
⚡
Online bookings 24/7
Your clients book from your public profile or from Citauno. No phone calls, no back-and-forth on WhatsApp.
💳
Optional online deposits with tpago
Paraguay only 🇵🇾
Ask for a deposit (percentage or fixed amount) or the full price at booking time. It comes at no extra cost, and we switch it on by request: you need your own tpago merchant account, and the money goes straight into it.
💬
Automatic reminders
Email + WhatsApp with configurable timing: choose when to send before the appointment. Fewer no-shows, more revenue.
👥
Team and multiple locations
Add professionals (each one is a seat on the plan), set per-person hours and publish multiple locations under one profile.
💰
Commission tracking
Set a rate per professional or per service. Commissions are tracked automatically when each booking is completed, so you know exactly what to pay everyone for any date range.
🎟️
Discounts & referrals
Create percent or fixed-amount codes, on the whole invoice or a single service. Assign a code to a client and see how many people they brought in — referral tracking is for your eyes only.
📊
Analytics that matter
Revenue, average ticket, retention, no-shows, top services and professionals. Actionable suggestions.
🔍
Google-ready profile
Your public profile ships with what Google reads (hours, services, location and structured data), with no separate website to build.
🌐
Multi-language
Your profile and the app in Spanish, Portuguese and English. Capture tourists and regional clients.
50
WhatsApp messages included per professional per month
24/7
your clients book any time
15 days
free trial, no card
0%
commission on your bookings

Clear pricing. No fine print.

Pay only for each active professional, with up to 20% off for teams. 15 days free, no card.

Launch price · 35% OFF
Per professional
Gs. 100.000 Gs. 65.000
/professional per month

Up to 20% off for teams

Every professional you add takes another 5% off. From 5 professionals, each one costs just Gs. 52.000 a month.

  1. 1 pro
    Base
  2. 2 pros
    −5%
  3. 3 pros
    −10%
  4. 4 pros
    −15%
  5. 5+ pros
    −20%

One public price for any team size: no quote requests, no band jumps.

Everything included, no hidden costs and no fine print. Solo or with a team, you only pay for each active professional.

Try 15 days free
  • 50 free WhatsApp messages per professional per month
  • Optional: online deposits with tpago, at no extra cost, switched on by request (Paraguay only 🇵🇾)
  • Unlimited locations
  • Real calendar invites (Google, Outlook, iCal) on every booking
  • Automatic email + WhatsApp reminders with configurable timing
  • Roles and permissions: every professional signs in and sees only their own agenda
  • Analytics dashboard: revenue, no-shows and team performance
  • Automatic commissions per professional and service, with a report for any period
  • Discount codes and a per-client referral program
  • Links page (link-in-bio) for your Instagram bio, with a booking button
  • Analytics, commissions, discounts and link-in-bio at no extra cost: we switch them on by request, so your dashboard shows only what you use
  • Public profile in the Citauno marketplace
  • Client database with history and no-show tracking
  • Google-ready profile, with your hours, services and location
  • Support over WhatsApp and email, in Spanish, Portuguese and English

WhatsApp credit packs

Your plan includes 50 messages per professional per month. Top up whenever you need more.

100 messages
Gs. 39.000
one-off
500 messages
Gs. 169.000
one-off
1,000 messages
Gs. 320.000
one-off
5,000 messages
Gs. 1.450.000
one-off
One plan with everything included: an SEO-optimized public profile, calendar, online booking, team and locations. The only extra is WhatsApp message packs, if you need them.

Also for these businesses

Frequently asked questions

Can I charge a deposit for events?

For bridal or event dates, where a no-show is costly, yes: in Paraguay the deposit is paid at booking with tpago. It's a module at no extra cost that we switch on by request, and it needs your tpago merchant account.

Can I offer trials and day-of-event services?

Yes. You create separate services —trial, social, bridal— with their duration and price, and your clients book online.

Does it work if I work alone?

Yes. You get an online calendar and reminders. You pay per professional, so you pay for just one.

Can I take very early appointments on some days only?

Yes. The times offered come from your working hours and your location's hours, so if some Saturdays you start at six, set those hours for Saturday. The mornings you don't want to start early, you cover with a block.

Can I offer hair and makeup in one appointment?

If the same person does both, yes: the client ticks both services and the appointment adds up the durations. If another professional does the hair, it's two bookings, one with each.

What if the bride changes the date?

From the reminder she can confirm or cancel, but not change the date. If she lets you know, you move the booking to the new date with Reschedule and its notes stay with it.

How much does it cost to start?

You start with 15 days free, no card and no billing details. After that there is a single plan with everything included: you pay per active professional per month, with 5% off for every professional you add, up to 20%. No lock-in.

Is there a contract or minimum commitment?

No. You pay month-to-month and can cancel or change the number of professionals whenever you want.

Do you charge a commission per booking?

We don't charge commission on your bookings or your payments. Just the plan and, if you need more WhatsApp messages, an extra pack.

Can I migrate from another platform?

Yes, with our help. There is no self-serve import yet: write to us and our team walks you through loading your services, team and clients so you start with the diary already built.

Guides for your makeup studio

Practical advice for fewer no-shows and a schedule that fills itself.

See all guides

Start today. Your clients are already looking for you.

Publish your business in minutes. 15 days free, no card.