Fresha alternative: Citauno vs Fresha
Citauno charges one plan per professional with everything included: online deposits through tpago in Paraguay, commissions, analytics, a link-in-bio page and WhatsApp reminders with messages included. On Fresha, several of those are paid add-ons or come only on the Team plan, WhatsApp messages are paid after the first 20, and to take online bookings the profile has to be listed on its marketplace.
The facts about Fresha come from its public website and were checked on Wednesday 28 October 2026 (Paraguay version, in guaraníes). Prices change: every fact links to its source.
Everything included from the first professional
Citauno has one plan. Everything below comes with every professional, with no higher tiers and no paid add-ons: a one-person business gets the same features as a team of twenty.
- Online booking 24/7 Your page with your real availability; clients book without downloading anything.
- WhatsApp reminders With buttons to confirm or cancel; 50 messages per professional a month included, plus email.
- Client page Clients confirm, cancel, add the appointment to their calendar or book again in one tap.
- Deposits and prepayment In Paraguay, through tpago and your own merchant account: the money goes straight to you.
- Citauno's directory You appear on Explore and on the pages by business type and city, where people look for where to book.
- A page ready for Google Your public page with data for search engines and your location on Google Maps.
- Team commissions Each professional's commission per service, with a report by period.
- Analytics Occupancy, revenue, clients, team performance and where your bookings come from.
- Session packages Prepaid sessions that are deducted on each booking automatically.
- Discounts and referrals Codes your clients use when booking online.
- Reviews and ratings An automatic request after each visit, and your rating on your page from 3 reviews.
- Client records Each client's history, no-shows and cancellations; block anyone who doesn't show up.
- An agenda for each professional Everyone sees their own agenda on their phone, installable like an app.
- Team alerts New bookings, cancellations and the next appointment instantly on a phone or computer, without spending WhatsApp.
- An agenda that fits you Fixed start times per service, pauses within a service and blocks that repeat.
- Link-in-bio page For your Instagram bio, with the booking button at the top.
- AI copy and photos Translate your copy into Spanish and Portuguese in one tap and search free photos for your page.
- Recurring bookings The same client, same day and time, for several weeks in one go.
- Team and multiple locations Owner, admin, manager and professional roles.
- Three languages Your clients book in Spanish, Portuguese or English.
All of this comes with every plan, however many professionals you have.
Citauno and Fresha, point by point
| What we compare | Citauno | Fresha |
|---|---|---|
| What the plan includes | Citauno Everything, from the first professional and in one plan, however many professionals you have: online booking, WhatsApp reminders, commissions, analytics, packages, discount codes, reviews, a link-in-bio page, client records, an agenda for each professional, team alerts, multiple locations and, in Paraguay, online deposits through tpago. No higher tiers and no paid add-ons. | Fresha It depends on the plan and on paid add-ons. Permissions, commissions and payroll only on Team. Paid separately, among others: advanced reports (Insights, ₲30,500 per professional a month), a loyalty program (₲154,500 per location), an AI concierge (₲110,000 per location), its own website (₲59,000) and WhatsApp messages after the 20 free ones. source |
| Commission per booking | Citauno 0%: no commission on bookings or payments. | Fresha No fee per booking. For each new client who comes through its marketplace it charges a one-time fee on the first appointment (its US guide says 20%); the Paraguay pricing page shows it as free. To take online bookings, the profile has to be listed on the marketplace. source 1 source 2 source 3 |
| Reminders | Citauno A WhatsApp and email reminder before the appointment, with buttons to confirm or cancel, as far ahead as the business chooses. The plan includes 50 WhatsApp messages per professional per month; extra packs are available. | Fresha By email, SMS and WhatsApp. Email and app notifications are unlimited; SMS and WhatsApp are 20 free a month (20 per professional on Team), then paid per message. source 1 source 2 |
| Payment at booking | Citauno In Paraguay, a deposit or full payment at booking through tpago, included in the plan, with the business's own tpago merchant account. In other countries, online deposits are not available in Citauno yet: payment is arranged outside it. | Fresha Deposits or full upfront payment, card on file, no-show fees, card terminals and tap to pay, where Fresha offers payments. source |
| Free trial | Citauno There is no free tier: a 15 days trial with no card and no billing details. | Fresha No free plan. A 7-day trial on both plans. source |
| Contract | Citauno No lock-in: pay month to month and cancel whenever you want. | Fresha No minimum commitment or long contract; month to month. Cancelling removes access to the workspace. source 1 source 2 |
| Price | Citauno Gs. 65.000 per professional per month in Paraguay, everything included; from Gs. 52.000 per professional with the team discount (up to 20%). | Fresha Independent: ₲44,400 a month for a single professional. Team: ₲29,600 a month per bookable team member. Enterprise, from 20 professionals: custom. Paid add-ons on top (for example the AI concierge or the loyalty program). source |
| How it is billed | Citauno Per active professional, month to month. One plan, with no tiers and no features held back for pricier plans. | Fresha Month to month, per bookable professional, plus any add-ons you switch on. source |
| Team and locations | Citauno Several professionals and several locations, with roles: owner, admin, manager and professional. | Fresha Unlimited team on the Team plan and multiple locations on both plans. source |
| Booking page | Citauno A public business page with online booking around the clock, nothing to download, and a place in Citauno's public directory (Explore). Clients book with their Google account or, if you allow it, without creating an account. | Fresha A booking page and a profile on its marketplace, which Fresha says has 25+ million customers; bookings from Facebook and Instagram. source 1 source 2 |
| Google Calendar | Citauno Calendar invitations (.ics) by email for Google Calendar, Apple Calendar or Outlook. Not a two-way sync. | Fresha Two-way sync with Google Calendar; a calendar link for Apple and Outlook. source |
| Apps | Citauno Nothing to download: it runs in the browser on a phone or a computer, and the team can install their agenda on their phone's home screen and get instant alerts. | Fresha Native iOS and Android apps: Fresha for business and Fresha for customers. source 1 source 2 |
| Other features | Citauno Session packages (also sold online), commissions, discount codes, recurring bookings, fixed start times per service, pauses within a service, recurring blocks, analytics with the visitor funnel, a link-in-bio page, client records with history, reviews with the business's replies and AI translation, all in the same plan. No point of sale, and it does not issue invoices. | Fresha Point of sale, retail and inventory, online store, quotes and invoices, gift cards, packages, memberships, group bookings, waitlists and forms. Advanced reports, loyalty and an AI concierge are paid add-ons. source |
| Languages and countries | Citauno Spanish, Portuguese and English. Works in any country, with dedicated pages for Paraguay, Argentina, Mexico, Chile and Brazil. | Fresha A website in several languages, Spanish and Portuguese included; Fresha says it operates in 120+ countries. source 1 source 2 |
When Citauno is the better fit
Appointment-based businesses —hair salons, barbershops, nails, spas, aesthetics— that want online booking and WhatsApp reminders at a per-professional price, with no commissions and nothing to install, especially in Latin America.
When Fresha is the better fit
Salons and spas that want to be listed on a large marketplace, sell products and gift cards in the same system, sync Google Calendar both ways and use native apps.
- A marketplace with millions of customers, and bookings from Google (Reserve with Google). source 1 source 2
- Point of sale, inventory, online store, gift cards and memberships in the base plan. source
- Two-way Google Calendar sync. source
- Native apps for the business and for clients, and client and appointment export to Excel or CSV. source 1 source 2
Sources
The public Fresha pages this comparison is based on.
- fresha.com/pricing
- fresha.com/help-center/knowledge-base/billing-and-fees/188-marketplace-new-client-fees
- fresha.com/for-business/salon/best-salon-software
- fresha.com/help-center/knowledge-base/calendar/167-send-appointment-reminders
- fresha.com/payments
- fresha.com/help-center/knowledge-base/billing-and-fees/101626-manage-your-fresha-plan
- fresha.com/for-business/features/marketplace
- fresha.com/help-center/knowledge-base/calendar/208-sync-your-fresha-calendar
- apps.apple.com/us/app/fresha-for-business/id1455346253
- play.google.com/store/apps/developer
- fresha.com
- fresha.com/help-center/knowledge-base/workspace-settings/41-update-your-business-details
- fresha.com/help-center/knowledge-base/online-profile/179-get-booked-on-reserve-with-google
- fresha.com/help-center/knowledge-base/clients/58-export-your-client-list
Other comparisons
Frequently asked questions
What does Citauno's plan include?
Everything, from the first professional and however many you have: online booking around the clock, WhatsApp reminders with buttons to confirm or cancel (50 messages per professional a month included), team commissions, analytics, packages, discount codes, reviews, a link-in-bio page, client records, an agenda for each professional, team alerts, multiple locations and, in Paraguay, online deposits through tpago. There are no higher tiers and no paid add-ons.
Does Fresha charge a commission per booking?
Not per booking. It can charge a one-time fee for each new client who comes through its marketplace (its US guide says 20% of the first appointment; the Paraguay pricing page shows it as free). Citauno charges no commission of any kind.
How many WhatsApp reminders does each include?
Fresha includes 20 free SMS or WhatsApp messages a month (20 per professional on Team), then charges per message. Citauno includes WhatsApp messages for each professional on the plan and sells extra packs; the number is in the table.
Do I have to be on a marketplace to take online bookings?
On Fresha, yes: its help center says the profile must be listed on the marketplace to take online bookings. On Citauno, your booking page works on its own and appearing in the public directory is optional.
Try Citauno with your real schedule
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